Blur Your Bub: Revenue, team and how it was built
Blur Your Bub (AI face blur app for parents, Australia): US$219 a month recurring revenue, October 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 person (TrustMRR profile). Launched September 2025; still running, revenue growing.Added
- Outcome
- US$219 a month recurring revenue, October 2026Revenue growing
- Evidence
- A disclosed by a company or a filing, or verified by a payment processor
- Launch
- September 2025
- Status
- Still running
- Team
- 1 person (TrustMRR profile)
- Outside funding
- None (bootstrapped, TrustMRR profile)
- Group
- Photos and portraits
- Main channel
- Creators and short videos
Blur Your Bub is an iPhone app for parents who want to share family videos without showing a child's face. It uses face tracking. This is a model that finds a face in each video frame and follows it as the head moves. The blur then stays on the face. The App Store page lists the seller as Justin Kleyn, and the app has a free plan and paid plans.
The app is small and young. TrustMRR is a site that reads revenue from payment records. On 12 October 2026 it showed US$750 of verified revenue in total. It also showed US$219 of monthly recurring revenue (MRR), which is the subscription revenue that renews each month. TrustMRR also shows 30 active subscriptions. The first revenue month is November 2025, two months after the first App Store version.
The headline figure is grade A because TrustMRR reads it from RevenueCat, the subscription billing service the app uses. Everything else about the product, including where the photos are processed, comes from the developer's own pages and is graded C. The profile says the app was listed for sale on 30 September 2026 for US$15,000.

Why did Blur Your Bub work?
Four causes, in the order they mattered. Each one is a reusable lesson.
It names one audience and one job that is hard by hand
The profile calls the target persona parents and family creators who post their kids on social media. The problem it names is that covering a moving child's face in a video by hand is close to impossible. These are the founder's words on TrustMRR (grade C).
The policy says the work happens on the phone
The App Store text and the privacy policy both say the photos and videos are processed on the device and not uploaded. For parents who do not trust a cloud service with an unblurred child's face, this is the selling point. No outside test confirms it.
The founder says 8 carousel posts brought the paying users
The founder says 8 organic carousel posts, with no ad spend, moved subscriptions from 12 to 30 in six weeks. The profile lists Instagram and TikTok as the channels. Revenue in September 2026 was about three times the revenue in August 2026.
How it was built
These details come from the TrustMRR profile, the app's privacy policy and its App Store page. They are grade C unless stated. [1, 2, 4, 5]
- SwiftUI, the Apple framework for building iPhone screens, is the front end according to TrustMRR. The App Store page says the app needs iOS 17.6 or later.
- Face finding and tracking run on the phone. The App Store text says "Automatic tracking keeps the blur on the face, frame by frame". The seller message on TrustMRR says a bundled AI model was added in 2026.
- Supabase, a hosted database service, holds account data and usage statistics, according to the privacy policy. RevenueCat handles subscriptions and Superwall shows the paywall, the screen that offers the paid plans.
- The founder reports that the tracker kept the face covered in about 90% of frames on own test clips, up from just over half. The App Store version notes repeat the figure. No outside test is given.
- Sign-in works with email, Apple or Google, or with no account in guest mode, according to the terms of use.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Blur Your Bub, and why did they fail?
Four companies in our database of failed startups tried to serve parents or family photos between 2008 and 2014. The values below are from that database and are not independently verified. The record pages show only the opening lines of each failure analysis.
Snapjoy
The promiseOne place to collect, organize and relive a person's photos from phones, social media and cloud storage.
Why it diedThe record names strategic missteps and external pressures, among them a purchase by Dropbox. It says that Google and Apple now dominate photo management.
Picplum
The promiseUpload photos online and have them printed and mailed to loved ones.
Why it diedThe record says the market was saturated with players that had more resources, and that printing and logistics were costly to build alone.
Picwing
The promisePrint and mail family photos on a recurring basis so that relatives see them.
Why it diedThe record says it could not reach a sustainable cost structure against larger rivals such as Shutterfly and Snapfish.
MommaZoo
The promiseConnect busy parents with vetted local babysitters and nannies on short notice.
Why it diedThe record says it could not gather enough users and caregivers, and that costs and competition were high.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
The failed companies helped parents share or print children's photos. Their record pages describe photo storage, printing and mailing, and childcare matching, and none of them describes hiding a face. The pages do not say why, so no cause is claimed here.
Blur Your Bub does the opposite job: it helps parents share less of a child. The founder says on TrustMRR that parents already hide their children's faces before posting. The profile calls this still an early category. No source measures how large it is.
Can one person copy Blur Your Bub now?
The idea is easy to copy. The revenue shown so far is small.
A face blur app is a narrow product that one person runs and promotes with free short posts. The profile shows US$219 of monthly recurring revenue and 30 subscribers, and the founder listed the business for sale. A reader should treat it as a small experiment with a clear niche, not as proof of a large market.
Where it is still open: The site said in September 2025 that the app was only for iOS. An Android version, or the same job for school and team photos, is an open slot in these sources.
- 1Pick one hard job for one audience, here a moving child's face in a video, and make the free plan do part of it.
- 2Say where the files are processed, and put the same sentence in the store text and the privacy policy.
- 3Test short posts for the channel where parents already scroll, and count paying subscribers each week.
How much revenue does Blur Your Bub make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| Monthly recurring revenue, 12 October 2026 | US$219 | A | TrustMRR profile, revenue data synced 12 October 2026, source RevenueCat. The profile also gives 30 active subscriptions. | [1] |
| Verified revenue in total | US$750 | A | TrustMRR, all time to 12 October 2026. The twelve monthly figures on the profile add up to US$745.95, a gap of about US$4 that the profile does not explain. | [1] |
| Verified revenue, last 30 days | US$282 | A | TrustMRR, 13 September to 12 October 2026. Two days brought more than US$30 each, on 14 September and 10 October. | [1] |
| Annual run rate | about US$2,628 | calc | Calculated: US$219 a month times 12 equals US$2,628. A run rate repeats the current month and is not a forecast. | [1] |
| Revenue, September 2026 against August 2026 | US$226 against US$69.71 | A | Calculated from the TrustMRR monthly list: 226 divided by 69.71 is about 3.2 times. October 2026 shows US$124 for twelve days. | [1] |
| First month with revenue | November 2025, US$19.37 | A | TrustMRR monthly list. The lowest month is March 2026 at US$9.05. | [1] |
| Active subscriptions and signups | 30 subscriptions, 373 signups | C | The subscription count is a payment record on the profile. The signup count is the profile's estimated user count, which the founder wrote. Calculated: 30 divided by 373 is 8.0%. | [1] |
| Start of the product | September 2025 | C | TrustMRR founded date 1 September 2025. App Store version 1.0.1 is dated 4 September 2025. The earliest archive copy of the site is dated 30 August 2025. No earlier name or domain was found. The site's sitemap dates every page 27 January 2025, which no other source explains. | [1, 2, 3, 6] |
| Team | 1 person | C | TrustMRR team size. The App Store lists the seller as Justin Kleyn and the bundle identifier as JUZKAY.Blur-Your-Bub, which matches the founder name JUZKAY. on TrustMRR. | [1, 2] |
| App Store rating | 5.0 from 2 ratings | C | App Store page, United States store. Age rating 4+. The app needs iOS 17.6 or later. | [2] |
| Asking price of the business | US$15,000 | C | TrustMRR acquisition section: first listed for sale 30 September 2026, 0 offers received. The seller message is founder text. | [1] |
How to read this table: a grade A value is read by TrustMRR from RevenueCat, the app's billing service. A grade B value comes from an independent archive. A grade C value is a statement of the developer or of the company's own pages. An X value was computed on this page.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free | 0 | 0 | 5 photo exports and 1 video export a day; photos carry a watermark |
| Weekly | n/a | 8.62 | US$1.99 a week; unlimited exports, no watermark, location data removal |
| Yearly | 1.08 | n/a | US$12.99 a year on the home page; same features as weekly |
The home page prices the yearly plan at US$12.99 a year. The App Store page lists a yearly plan at US$29.99 and a plan called monthly at US$1.99. The TrustMRR profile, written by the founder, says US$19.99 a year with a 3-day trial. The weekly price is US$1.99 on all three. Calculated: US$1.99 a week times 52 weeks, divided by 12 months, is about US$8.62 a month.
When did Blur Your Bub launch, and how did it grow?
From a home page in August 2025 to US$219 of monthly recurring revenue in October 2026. Each entry carries its grade.
- 30 August 2025BThe earliest Internet Archive copy of bluryourbub.com shows a home page with a free plan and yearly and monthly prices. The App Store version history starts on 4 September 2025. [6, 2]
- 1 September 2025CTrustMRR gives this as the founded date. The privacy policy and the terms both carry the date September 2025. [1, 4, 5]
- November 2025AThe first month with verified revenue: US$19.37. Version 1.0.4 on 4 December 2025 adds video blur according to the App Store history. [1, 2]
- March 2026AVerified revenue is US$9.05, the lowest month on the profile. [1]
- September 2026AVerified revenue rises to US$226. The founder writes that subscribers went from 12 to 30 in six weeks after 8 carousel posts. [1]
- 30 September 2026CThe business is listed for sale on TrustMRR at US$15,000. On 12 October 2026 the profile shows US$219 of monthly recurring revenue. [1]
What could go wrong for Blur Your Bub?
The risks are the mirror image of the causes above.
What the privacy policy says about the photos
The privacy policy says photos and videos are processed locally and never uploaded to the developer's servers. It says only account information and usage statistics are stored in the cloud, in Supabase. The App Store privacy label is entered by the developer and not verified by Apple. It lists photos or videos under data that "may be collected" but is not linked to the user, for app functionality. The same label lists the email address under "Developer’s Advertising or Marketing". The policy says "We do not use your information for advertising purposes". The policy was last updated in September 2025, before video blur was added in December 2025.
A counter and claims that the sources do not support
The home page says "Join thousands of parents keeping their little ones safe online". The archive copy of 30 August 2025 carries the same sentence, before the first App Store version of 4 September 2025. TrustMRR shows 373 signups and 30 subscribers in October 2026. The home page also says "parents, journalists, and professionals", while the terms limit use to personal and non-commercial editing. The home page list also says "No watermarks on your blurred photos", while its free plan says "Watermark on export (photos)".
Testimonials and the single review
The home page shows no customer testimonials or logos. The App Store page shows one written review, dated 7 October 2025 and signed MaryF_, within 2 ratings. A search for a reused quotation was not made. The September 2025 archive copy cites a figure of 302 million child victims of image-based abuse and links a university page that was not read.
Small revenue, a sale listing and prices that differ
All revenue is small: US$750 in total, and the monthly list adds up to US$745.95. The founder listed the business for sale at US$15,000 on 30 September 2026. The yearly price is US$12.99 on the home page, US$19.99 on TrustMRR and US$29.99 on the App Store. The same App Store seller also lists Tidy Phone, an app that cleans up iPhone storage. The live TrustMRR profile did not open on 12 November 2026, so the listing's state after 12 October is not known.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- A TrustMRR profile of Blur Your Bub, cached copy of October 2026 (revenue synced 12 October 2026)Read in full from a copy saved in October 2026. A live request on 12 November 2026 returned HTTP 500, so the copy is cited. Revenue, MRR and subscriptions are read from RevenueCat (grade A). The description, team, founded date and seller message are founder text (grade C).
- C Apple App Store page: Blur Your Bub - Face Blur AppRead in full on 12 November 2026. Source for the seller, ratings, version history, in-app purchase prices and the privacy label.
- C Blur Your Bub home page, features page and contact pageRead in full on 12 November 2026 after its robots.txt. The features page says "Features information coming soon...". Source for the pricing table and the counter sentence. There is no blog and no testimonial section.
- C Blur Your Bub privacy policy, last updated September 2025Read in full on 12 November 2026. Source for what is processed on the phone, what is stored in the cloud and which services receive data.
- C Blur Your Bub terms of use, last updated September 2025Read in full on 12 November 2026. Source for the subscription terms, sign-in options and the permitted uses.
- B Internet Archive copies of bluryourbub.com, 30 August 2025 and 6 September 2025Read in full. The index lists three captures, the earliest on 30 August 2025. Source for the early prices, the counter sentence and the start date. The 6 September copy is at https://web.archive.org/web/20250906101252/https://bluryourbub.com/.
- C Database of failed startups, local exportRecord pages read on the website on 12 November 2026. AI-written summaries, not independently verified, shown only in part. Source for the failed predecessors.
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