Hamster: Product, team and how it was built
Hamster (AI planning workspace that turns team goals into briefs, plans and work for coding agents, United States): Paid team plans on sale, November 2026. Evidence grade E: no revenue figure was checked. Team: headcount not published; one founder is named, the company writes of founders and is hiring. Launched March 2025; still running.Added
- Outcome
- Paid team plans on sale, November 2026
- Evidence
- E no revenue figure was checked
- Launch
- March 2025
- Status
- Still running
- Team
- headcount not published; one founder is named, the company writes of founders and is hiring
- Outside funding
- None found
- Main channel
- Open source
What is not verified
No revenue figure was found. The pages read were the company's site, terms, privacy policy, changelog and careers page. Also read were the GitHub and npm records, the Runa Capital index and Internet Archive copies. The pricing page lists a Team plan with a billing path, and the terms describe fees. No source states that a customer has paid. One founder is named in a company guide. No source gives the other founders' names, a headcount or a funding round. The registration date of Wheel Go Fast, Inc. is not known, because the company register page could not be opened. This story is grade E: the business is real and its product, price and customers are described from public pages, but no revenue figure was checked. Aiolum shows it as an idea worth studying, not as proof that it makes money.
Hamster is a planning workspace for teams that build software with AI coding agents. A brief is the written description of one change that the team agrees on. A plan is the list of tasks and acceptance criteria that Hamster generates from the brief. The coding agent builds from the plan and the team reviews the result.
The company says it started with Taskmaster, an open-source tool that gives coding agents a structured plan before they run. Its npm package was first published on 22 March 2025. The company's own page data gives 2024 as its founding year, and an index of open-source companies gives 2025. A company guide of October 2026 names Eyal Toledano as founder, and no page gives a headcount.
No revenue figure was found, so this story has grade E. The pricing page lists a free plan, a Team plan and an Enterprise plan, and the terms describe fees. No source states that a customer has paid.

Why did Hamster work?
Four causes, in the order they mattered. Each one is a reusable lesson.
A free open-source tool built an audience first
The About page says the company started with Taskmaster. It says the tool reached 2 million downloads and 28,000 GitHub stars. The GitHub page showed 28.3k stars. An archived page of August 2025 says the makers of Taskmaster had reached hundreds of thousands of engineers, which is the company's claim.
Users of the single-person tool asked for a team version
The About page says Taskmaster served one person at a time, and customers kept asking how to take it to their team. The company says that question led to Hamster. This is the company's account, and no customer is quoted.
Pricing moved from personal plans to plans per creator
In December 2025 the pricing page listed Standard at US$9, Pro at US$19 and Enterprise at US$39 a month. In November 2026 it lists Team at US$40 and Enterprise at US$200 per creator a month, with free viewers.
How it was built
These details come from the company's own pages and its robots.txt file. They are grade C, or grade B where the page source shows them. [1, 3, 14]
- The paid product turns a goal into initiatives, briefs and plans. The home page says it generates tasks and acceptance criteria from the brief.
- A command-line tool and an MCP server give coding agents access to the briefs, plans and context. MCP is a protocol that lets an agent call outside tools.
- The home page lists Claude Code, Cursor, Gemini CLI and Codex CLI as agents that read the synced plan from a repository.
- The robots.txt file mentions "next.config.ts", which shows that the site is built with Next.js.
- The company says it uses Hamster to build Hamster and ships to customers several times a day.
Tools named in the sources
Each one opens its page in the Tools tab, with every story that uses it.
Who tried this before Hamster, and why did they fail?
Three companies in our database of failed startups sold team collaboration or project management tools. The values below are from that database and are not independently verified.
Sparkboard
The promiseA shared platform for idea generation and project management, with task assignment and progress tracking for creative and technical teams.
Why it diedThe record says it could not stand out in a crowded market of productivity tools.
Unflow
The promiseA place where designers, engineers and product managers co-create and manage digital product work.
Why it diedThe record says it struggled against larger collaboration suites in a crowded market.
Team Apart
The promiseA web platform for remote teams that combined video calls, screen sharing and shared tools.
Why it diedThe record says demand for remote collaboration tools was small in the late 2000s.
The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.
What changed
All three records sold a shared workspace for teams and met a crowded field. The records name weak differentiation, and for Team Apart also small demand at the time. No record mentions a free tool with a public audience.
Hamster sells to the same kind of buyer. The change is its input: a plan that coding agents read and follow. Whether teams pay for that is not shown by any source read here.
Can one person copy Hamster now?
Partly. The start is easy to copy; the proof that teams pay is not visible.
Publishing a useful free tool can build an audience before a paid product exists. The company says that audience then asked for a team version. This page cannot say how many teams pay for it.
Where it is still open: Other single-user developer tools with large free audiences: code review, test generation, release notes and migration helpers.
- 1Release a small free tool that solves one step for one developer.
- 2Watch which requests come from teams and not from single users.
- 3Add a paid team product, priced per creator, with free viewers.
- 4Keep the free tool maintained, so that the audience stays.
How much revenue does Hamster make?
Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.
| Fact | Value | Grade | How we know | Sources |
|---|---|---|---|---|
| First Task Master package | 22 March 2025 | B | The npm registry record for task-master-ai gives this creation date. The GitHub record gives 4 March 2025 as the creation date of the repository. The changelog calls version 0.9.30 of 27 March 2025 an "Early foundation release". | [7, 17, 6] |
| Company start | 2024 (company page data); 2025 (index of open-source companies) | C | The company's structured page data gives "foundingDate":"2024". The Runa Capital index of Q3 2025 lists Hamster as founded in 2025. The earlier year is used here. | [1, 9] |
| Operating company | Wheel Go Fast, Inc. | C | The terms and privacy policy, both last updated in February 2026, name this company. The privacy policy says Hamster has its headquarters in the United States. | [4, 5] |
| Founders | Eyal Toledano; other founders not named | C | A company guide of 5 October 2026 has the byline "Eyal Toledano, Founder, Hamster". The npm record names him as the author of Task Master. The home page says "Our founders", and no page read names another founder. | [16, 7, 1] |
| Team size | headcount not published | C | The careers page says the company would like to add to its team. Its job list says listings appear "once the Ashby API is configured". No page read gives a number of people. | [12, 3] |
| Funding | none found | C | No page read states an investor or a funding amount. The index of open-source companies lists no funding for Hamster. | [9, 3] |
| Plans and prices, November 2026 | Free; Team US$40 and Enterprise US$200 per creator a month | C | The company's pricing page. Free includes 10 briefs a month. A billing page with a cancellation flow is described in the FAQ. | [2] |
| Plans and prices, December 2025 | Free; Standard US$9, Pro US$19, Enterprise US$39 a month | C | An Internet Archive copy of the pricing page of 12 December 2025. Each plan has a "Get Started" button. The plans were later replaced by per-creator pricing. | [11] |
| Payment terms | cards and bank transfers; cancel at term end | C | The terms say "We accept the following forms of payment: Credit cards, debit cards, and bank transfers". They say a subscription can be cancelled at any time. They name no payment processor. The source code of the pricing page sets the billing provider to "stripe". | [4, 2] |
| Task Master reach | 2 million downloads and 28,000 stars (company); 28.3k stars (GitHub) | C | The company's About page makes the claim. The GitHub repository page showed 28.3k stars on 12 November 2026. The download count was not checked. | [3, 8] |
| Release pace of the product | version 0.20.0 on 15 October 2025; 1.83.0 on 30 October 2026 | C | The company's changelog lists 68 entries for the paid product, which it calls Studio. It also lists 49 for Taskmaster. | [6] |
| Time from launch to the headline | 20 months | calc | Calculated: March 2025 to November 2026. | [7, 2] |
How to read this table. Grade C is a statement by the company or a page it runs. Grade B is a third party or public code. A grade E story has no dated money figure, so no row here is a revenue number.
| Plan | Per month, billed yearly (US$) | Per month, billed monthly (US$) | Limit |
|---|---|---|---|
| Free | 0 | 0 | 10 briefs a month, 1 creator, 1 team, 1 repository |
| Team | 33.33 | 40 | per creator; unlimited briefs and repositories; Cloud Agents |
| Enterprise | 200 | per creator; unlimited teams, SSO, success manager, SLA |
Prices are per creator. Viewers are free on every plan. The FAQ says Team costs US$40 per creator a month, or US$400 per creator a year on annual billing. The yearly figure per month is calculated here as 400 divided by 12. The Enterprise page has a "Contact Us" button.
When did Hamster launch, and how did it grow?
From the first Task Master package in March 2025 to a price list of US$40 per creator in November 2026. Each entry carries its grade.
- 2024CThe company's structured page data gives 2024 as the founding year of Hamster. No dated page from 2024 was found. [1]
- 22 March 2025BThe first Task Master version appears on npm. On 27 March the changelog lists an "Early foundation release". [7, 6]
- Q3 2025BThe Runa Capital index of open-source companies lists Hamster, with the repository eyaltoledano/claude-task-master and the founding year 2025. [9]
- 5 August 2025CAn archived home page says the company is building "the AI-native future of work", is hiring, and comes "From the makers of Taskmaster". [10]
- 15 October 2025CThe earliest entry for the paid Studio product in the changelog is version 0.20.0. By 12 December 2025 the pricing page lists Standard, Pro and Enterprise plans. [6, 11]
- 12 November 2026CThe pricing page lists Team at US$40 and Enterprise at US$200 per creator a month. The changelog shows Studio version 1.83.0 of 30 October 2026. [2, 6]
What could go wrong for Hamster?
The risks are the mirror image of the causes above.
What is not verified
No revenue figure was found. The pages read were the company's site, terms, privacy policy, changelog and careers page. Also read were the GitHub and npm records, the Runa Capital index and Internet Archive copies. The pricing page lists a Team plan with a billing path, and the terms describe fees. No source states that a customer has paid. One founder is named in a company guide. No source gives the other founders' names, a headcount or a funding round. The registration date of Wheel Go Fast, Inc. is not known, because the company register page could not be opened.
Earlier product and company start
The company says it started with Taskmaster, and the npm record dates the first package to 22 March 2025. The company's page data says 2024 and the Runa Capital index says 2025. No dated page from 2024 was found. The GitHub record dates the repository to 4 March 2025. The earliest Internet Archive copy of the site is of 5 August 2025. The start could therefore be earlier than March 2025.
Counters, badges and logos
The About page claims "2 million downloads and 28,000 GitHub stars". An archived home page of August 2025 claims "hundreds of thousands of engineers". The home page shows "SOC 2 Type II" and says it was audited with no exceptions. The report was not read. The home page names agents it works with, but no customer, and no customer quotation was found.
Licence of the free tool
The Task Master README says it is licensed under the MIT License with Commons Clause. It lists "Offer Task Master as a hosted service" and "Create competing products based on Task Master" as not allowed. The company's pages call Taskmaster open source.
Sources
The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.
- C Hamster home pageRead in full, 12 November 2026. Source for the product, the agents it works with, the SOC 2 badge and the founding year in the page data.
- C Hamster pricing pageRead in full, 12 November 2026. Source for the plans, the prices per creator and the billing answers.
- C About HamsterRead in full, 12 November 2026. Source for the start with Taskmaster, the download and star claims and the founders text.
- C Hamster terms of serviceRead in full, 12 November 2026. Last updated February 2026. Source for Wheel Go Fast, Inc., the payment terms and the age limit of 18.
- C Hamster privacy policyRead in full, 12 November 2026. Last updated February 2026. Names the operating company and the United States headquarters. It names no payment processor.
- C Hamster changelogRead in full, 12 November 2026. Source for the Taskmaster and Studio version dates.
- B npm registry record for task-master-aiRead the version and time fields, 12 November 2026. Source for the creation date of 22 March 2025.
- B GitHub: eyaltoledano/claude-task-masterRead in full, 12 November 2026. Source for the star count, the licence text and the link to the company site.
- B Runa Capital, Top trending open-source startups in Q3 2025 (ROSS Index)Read the Hamster row and the text about it. The page was downloaded on 12 November 2026. The table gives the founding year 2025 and San Francisco as the city. It lists no funding.
- C Internet Archive copy of tryhamster.com, 5 August 2025Read in full, 12 November 2026. The archive named it as the closest copy to 1 January 2024 and 1 August 2025.
- C Internet Archive copy of the Hamster pricing page, 12 December 2025Read in full, 12 November 2026. Source for the earlier plans and prices.
- C Hamster careers pageRead in full, 12 November 2026. Says the company wants to add to its team. The job list is empty and refers to the Ashby API.
- C Hamster comparison pageRead in full, 12 November 2026. Source for the Taskmaster comparison and the price of the Team plan.
- B Hamster robots.txtRead in full, 12 November 2026. It mentions next.config.ts and allows crawlers.
- C Database of failed startups, local exportRecord pages read on the website on 12 November 2026. AI-written summaries, not independently verified. Source for the failed predecessors.
- C Before the agents start (Hamster guide)Read the byline and the quotation, 12 November 2026. Dated 5 October 2026. Source for the name of one founder.
- B GitHub API record of eyaltoledano/claude-task-masterRead the created_at and homepage fields, 12 November 2026. Source for the creation date of the repository, 4 March 2025.
Run this company? Send corrections or a verified figure to aiolum@livyden.com