Aiolum Browse stories
All stories
AI builder of Apple Shortcuts for iPhone · United States

ShortcutStudio: Revenue, team and how it was built

Solo founderB2CAutomation

ShortcutStudio (AI builder of Apple Shortcuts for iPhone, United States): US$3.2K total since launch, November 2026. Evidence grade A: disclosed by a company or a filing, or verified by a payment processor. Team: 1 person (team size in the founder-written TrustMRR profile); the App Store lists one individual, Sean Jason Saulsbury, as developer and seller. Launched 7 April 2026; still running, revenue falling.Added 6 November 2026

Outcome
US$3.2K total since launch, November 2026Revenue falling
Evidence
A disclosed by a company or a filing, or verified by a payment processor
Launch
7 April 2026
Status
Still running
Team
1 person (team size in the founder-written TrustMRR profile); the App Store lists one individual, Sean Jason Saulsbury, as developer and seller
Outside funding
None (bootstrapped, founder-written profile)
Main channel
Not stated

ShortcutStudio builds Apple Shortcuts, small automation programs that run in Apple's Shortcuts app and chain actions such as "take the clipboard, summarize it, add it to Reminders". The user writes a prompt, a plain-language description of the task, and a large language model, an AI model trained on large amounts of text that can also write program code, turns it into the actions of a shortcut. The service then signs the file, so that the Shortcuts app accepts it, and the user downloads it. Version 1.0 of the iPhone app appeared on the App Store on 7 April 2026; the developer and seller listed there is one individual, Sean Jason Saulsbury.

TrustMRR, a site that reads a startup's revenue directly from its payment provider through an API key, shows verified revenue from RevenueCat (a service that handles App Store subscriptions for app makers) of US$3,193 in total by 6 November 2026. Monthly revenue was US$335 in April, US$779 in May, between US$386 and US$492 from June to September, and US$256 in October 2026. TrustMRR also shows a monthly recurring revenue (MRR, the subscription revenue that repeats each month) of US$265 from 36 active subscriptions.

The founder-written part of the profile says the team is 1 person and the business is bootstrapped. Since 6 August 2026 the app has been listed for sale on TrustMRR with an asking price of US$5,000; the seller wrote that he is "moving on to other things" and that almost no marketing was done beyond Reddit posts and one YouTube feature. The page also shows earlier companies that promised to build software from a description and failed.

ShortcutStudio: US$3.2K total since launch, November 2026. AI builder of Apple Shortcuts for iPhone, United States, solo founder, evidence grade A.
The story in one card. Share it with the address of this page.
01

How much revenue does ShortcutStudio make?

Each row shows the evidence grade and the source numbers from the list at the end of this page. The grades are explained in How Aiolum verifies.

A one-person iPhone app with US$3,193 of verified revenue in seven months, falling since a peak in May 2026
FactValueGradeHow we knowSources
Revenue since launch, to 6 November 2026US$3,193ATrustMRR, verified from RevenueCat through an API key; revenue last synced 6 November 2026. The twelve-month total is the same, US$3,193.[1]
Monthly recurring revenue, November 2026US$265 from 36 active subscriptionsATrustMRR metric snapshot. Its 30-day MRR growth is -16.7%.[1]
Revenue in the last 30 days, to 6 November 2026US$229ATrustMRR. Its 30-day revenue growth is -42.9%. TrustMRR shows a profit margin of 90.0% for the last 30 days.[1]
Revenue by month, 2026April US$335, May US$779, June US$490, July US$386, August US$492, September US$451, October US$256ATrustMRR monthly timeline. November had US$4.60 by 6 November.[1]
October 2026 against the June to September averageabout 44% lowercalcCalculated: the June to September average is US$454.75; October was US$256. October is about 67% below May.[1]
Run rate from the current MRRUS$3,180 a yearcalcCalculated: US$265 times 12.[1]
First App Store version1.0, 7 April 2026BApp Store version history. The latest version, 1.1.07, is dated 5 June 2026. The site's llms.txt guide is dated 3 March 2026 and describes a web builder; TrustMRR gives a founded date of 1 January 2026 (founder-written).[2, 1, 3]
Developer and seller on the App StoreSean Jason Saulsbury, an individualBApp Store listing. The website footer says "© 2025 ShortcutStudio Inc."; no company register was read.[2, 3]
Team1 personCFounder-written TrustMRR profile, under the handle MidasAvocado.[1]
FundingBootstrappedCFounder-written TrustMRR profile.[1]
App Store ratings4.1 out of 5 from 23 ratingsBUS App Store, read 6 November 2026. Age rating 4+.[2]
Estimated users5,000CFounder-written TrustMRR profile; not verified.[1]
AI modelGLM 5.3 Flash through OpenRouter, by defaultCPrivacy policy: "Default model: z-ai/glm-5.3-flash (GLM 5.3 Flash)", with requests sent to OpenRouter.[4]
YouTube featureStephen Robles, 16 May 2026, about 30,900 views on 6 November 2026BVideo "This App Makes iPhone Shortcuts for You" on his channel.[6]
For-sale listingAsking US$5,000, listed 6 August 2026, 4 offersCTrustMRR acquisition section. TrustMRR gives the revenue multiple as 1.8x.[1]

How to read this table: a grade A value comes from the payment records that TrustMRR reads from RevenueCat. Grade B values are App Store records or an independent reviewer. Grade C values are the company's own pages or the founder's text on TrustMRR. A grade X value was computed on this page.

ShortcutStudio prices in November 2026, from the App Store listing (the web pricing page loads its plans by script; its lifetime prices match)
PlanPer month, billed yearly (US$)Per month, billed monthly (US$)Limit
Free0015 messages a day, 10 downloads a day, 350-character input
Plus4.174.9950 messages a day, 50 downloads a day, 5 web searches a day
Pro8.339.99200 messages a day, 150 downloads a day, 15 web searches a day, import shortcuts
Lifetime Plus99.99 one-timesame features as Plus
Lifetime Pro199.99 one-timesame features as Pro

Yearly prices are US$49.99 for Plus and US$99.99 for Pro, shown here per month. Lifetime Plus costs US$99.99 and Lifetime Pro US$199.99, on the App Store and on the web pricing page. The App Store also lists BYOK (bring your own key) purchases of US$4.99, US$9.99 and US$19.99, for users who pay an AI provider themselves; the listing does not say whether these are one-time or recurring.

02

When did ShortcutStudio launch, and how did it grow?

From a web builder to an iPhone app with paid plans, a YouTube feature and a for-sale listing, in about seven months. Each entry carries its grade.

  1. 1 January 2026CFounded date given in the founder-written TrustMRR profile. [1]
  2. 3 March 2026CThe site's guide for AI crawlers describes a web builder and a public marketplace of shortcuts. [3]
  3. 7 April 2026BVersion 1.0 of the iPhone app on the App Store. April revenue: US$335. [2, 1]
  4. 20 April 2026BLifetime Plus and Pro plans and BYOK (bring your own key) added. [2]
  5. 16 May 2026BStephen Robles shows the app in a YouTube video. May revenue: US$779, the best month. [6, 1]
  6. 28 May 2026BThe app can search the web while it builds a shortcut. [2]
  7. 6 August 2026CListed for sale on TrustMRR, asking US$5,000. [1]
  8. October 2026ARevenue US$256, about 44% below the June to September average. [1]
  9. 6 November 2026AUS$3,193 in total, US$265 MRR from 36 subscriptions. [1]
03

Why did ShortcutStudio work?

Four causes, in the order they mattered. Each one is a reusable lesson.

01

One narrow task

The app does one thing: it turns a sentence into an Apple Shortcut file. People who use Shortcuts already know what they want to automate; the slow part is placing and connecting the actions by hand. The FAQ says the action catalog does not cover every Shortcuts action, so the tool aims at focused automations.

02

A cheap model and daily limits

The default model is GLM 5.3 Flash, reached through OpenRouter, a service that sends requests to many AI model providers through one API. Each plan has a daily cap on messages and downloads, and BYOK users pay the AI provider themselves. TrustMRR shows a 90.0% profit margin for the last 30 days.

03

App Store subscriptions

The iPhone app sells Plus and Pro through in-app purchases handled by RevenueCat, the source that TrustMRR verifies. A web version sells the same plans through Clerk Billing and Stripe.

04

A creator feature

The seller wrote that the only marketing was Reddit posts in the r/shortcuts community and the Stephen Robles video. The best month, May 2026, is the month of that video; no source measures how many customers it brought.

How it was built

These details come from the company's privacy policy and terms of service and from the App Store listing. They are grade C, except the App Store records. [4, 5, 2, 1]

  • AI requests go to OpenRouter; the default model is GLM 5.3 Flash, and OpenRouter may route a request to any available provider of that model.
  • The generated program is converted to a plist (Apple's property-list file format) and sent to a signing service, so that the Shortcuts app will import it.
  • Hosting, the database and logs are on Cloudflare; projects and marketplace data are stored in Cloudflare D1.
  • Clerk handles login and billing on the web, with payments processed by Stripe; the iPhone app uses in-app purchases through RevenueCat.
  • Google Analytics measures the website.
  • The App Store version history shows 13 releases from 7 April to 5 June 2026, and none after that.

Tools named in the sources

Each one opens its page in the Tools tab, with every story that uses it.

04

Who tried this before ShortcutStudio, and why did they fail?

Five companies in our database of failed startups promised that people without programming skill could get software built from a description or a drag-and-drop editor. The values below are from that database and are not independently verified.

Died 2016 to 2025Burned US$445M

Builder.ai

The promise

Custom apps built by an AI-powered assembly line instead of expensive developers.

Why it died

It sold US$20,000 apps that cost US$35,000 to build, and much of the work said to be AI was done by offshore developers.

Unit Economics
Died 2014 to 2020Burned US$4.7M

The Grid

The promise

Websites designed automatically by AI, without a designer.

Why it died

The AI was not ready: the designs were clumsy, and competitors offered polished, easy builders.

Product/Tech Failure
Died 2013 to 2016Burned US$120K

Appcubator

The promise

Mobile apps made with drag and drop, with no programming knowledge.

Why it died

The market was not ready for no-code, and more flexible competitors such as Bubble won.

Product/Tech Failure
Died 2020 to 2022Burned US$3M

Crejo.Fun

The promise

A drag-and-drop mobile app builder for Indian creators.

Why it died

Creators needed more followers, not another app to manage and promote.

No Market Need
Died 2018 to 2021Burned US$1.5M

Pagedraw

The promise

Sketch designs turned into React code automatically.

Why it died

It depended on Sketch while designers moved to Figma, and developers preferred to write the code themselves.

Competition

The failed startups come from our database of 1,749 dead startups, retold here in our own words. Its entries are AI-assisted summaries of public sources, so these cards carry no evidence grade.

What changed

The earlier companies promised software from a description before a model could write working code, or they hid human work behind the word AI. Builder.ai spent US$445 million and still lost money on each app. ShortcutStudio is small in the other direction: the output is one short shortcut file, a current language model can write it in seconds, and a cheap model through OpenRouter keeps each request inexpensive.

Two weaknesses remain from the earlier list. Like Pagedraw with Sketch, the product depends on one platform, Apple's Shortcuts app and its file format, which Apple controls. Like Crejo.Fun, it needs a way to reach users: the verified revenue rose with one creator video and has fallen since.

05

Can one person copy ShortcutStudio now?

Yes, the build; the growth is the hard part.

One person built a web app, an iPhone app, a marketplace and a signing service on Cloudflare, Clerk and OpenRouter, and sold subscriptions within weeks. The verified result is small: US$3,193 in seven months, with US$265 of MRR after the peak. Copying the build is realistic; the open question, which the founder himself names in his sale listing, is marketing.

Where it is still open: Other automation formats that people build by hand: Home Assistant automations, Android automation apps, spreadsheet macros and smart-home scenes.

  1. 1Pick a tool that many people use but find slow to program, such as Apple Shortcuts, and generate its file format from a prompt.
  2. 2Use a cheap model through a router and put daily limits on each plan, so that the free plan costs little.
  3. 3Sell through the App Store with a subscription service such as RevenueCat, and offer a lifetime price.
  4. 4Get the product in front of creators who already teach that tool to a large audience.

What could go wrong for ShortcutStudio?

The risks are the mirror image of the causes above.

Small and falling revenue

The verified figures are small: US$3,193 in total and US$265 of MRR on 6 November 2026. October 2026 (US$256) was about 44% below the June to September average, and the last 30 days were 42.9% below the 30 days before, per TrustMRR. TrustMRR names RevenueCat as its only verified source; the web plans are billed through Clerk and Stripe, and the profile does not say whether those sales are included. The lead that brought this story gave an MRR of US$374.34 in September 2026 from an older TrustMRR snapshot; the live profile read on 6 November 2026 shows US$265.

For sale, and development has slowed

Since 6 August 2026 the app is listed on TrustMRR with an asking price of US$5,000 and 4 offers. The seller wrote: "I'm selling ShortcutStudio because I'm just moving on to other things." The last App Store version is dated 5 June 2026, and TrustMRR counts 1 GitHub contribution in the last 30 days. A buyer could change the product or its prices.

Founder-written details

The team of 1, the bootstrapped status and the 5,000 estimated users come from the founder-written part of the TrustMRR profile and were not checked. The App Store lists an individual as seller, while the website footer names "ShortcutStudio Inc."; no company register was read.

Dependence on model providers and on Apple

The privacy policy says AI requests go to OpenRouter, with GLM 5.3 Flash as the default model and no fixed provider order, so prices and quality depend on that model's providers. The product also depends on Apple's Shortcuts app and its signed file format; the site says it is not affiliated with Apple.

Competition

On this site, Appthetics (US$2,331 in total, grade A) is a similarly small one-person AI builder for a narrow format, and the App Store page shows other Shortcuts apps, such as LLM Shortcut Toolkit and Shortcutly, as similar apps.

User content and age

The app is rated 4+ and contains a marketplace of user-made shortcuts. The terms say users under 18 may use the service only with permission of a parent or legal guardian. Some App Store reviews report bugs, such as being signed out and losing a conversation (June 2026), to which the developer answered that he would fix them.

Sources

The grade next to each source is the best grade that the source can support. "Read in full" means that the text of the page was downloaded and the numbers were checked in it.

  1. A TrustMRR: ShortcutStudio - AI Shortcuts, markdown profile, revenue synced 6 November 2026
    Read the markdown profile in full on 6 November 2026. The revenue figures are verified from RevenueCat (grade A); the team, funding, user estimate and seller message are founder-written (grade C).
  2. B App Store: ShortcutStudio - AI Shortcuts (US storefront)
    Read in full on 6 November 2026. Source for the in-app purchase prices, plan limits, version history, ratings, age rating and the developer and seller name.
  3. C ShortcutStudio home page and llms.txt guide
    Read in full on 6 November 2026, with https://shortcutstudio.app/llms.txt (dated 3 March 2026) and the pricing page, which loads its subscription plans by script but shows the lifetime prices.
  4. C ShortcutStudio privacy policy, last updated 17 January 2026
    Read in full. Source for the AI model, OpenRouter, Cloudflare D1, Clerk, Stripe and Google Analytics.
  5. C ShortcutStudio terms of service, last updated 15 April 2026
    Read the sections on eligibility, billing, BYOK and AI processing.
  6. B Stephen Robles on YouTube, 16 May 2026: This App Makes iPhone Shortcuts for You
    Read the video page's title, date, view count and description; the video itself was not watched.
  7. C Database of failed startups, local export
    Local export. AI-written summaries, not independently verified. Source for the failed predecessors.

Run this company? Send corrections or a verified figure to aiolum@livyden.com

Back to all stories